Sr Marketing Manager / Director

Company: i-Tech Support, Inc.
Location: Orlando
Posted on: February 4, 2025

Job Description:

About i-Tech Supporti-Tech Support is a leader in integrating innovative ERP and IT MSP solutions, empowering businesses in manufacturing, distribution, and beyond to thrive in an evolving digital landscape. As a fast-growing organization, we are committed to delivering exceptional customer outcomes through cutting-edge technology and world-class service.Position OverviewThe Sr. Marketing Manager/Director will be a critical leader responsible for developing and executing comprehensive B2B marketing strategies that drive lead generation, elevate brand positioning, and support revenue growth for our ERP and IT MSP services. This role combines strategic vision with hands-on execution, working closely with sales and leadership teams to align marketing efforts with company objectives. The ideal candidate will have a proven track record of designing high-impact campaigns, leveraging data-driven insights, and fostering cross-functional collaboration.Key ResponsibilitiesStrategic Marketing Leadership

• Develop and lead an integrated marketing strategy aligned with business goals, focusing on driving top of funnel lead generation, customer engagement, prospect nurturing, and brand visibility.
• Position i-Tech Support as a thought leader and trusted partner in the ERP and IT MSP spaces through compelling campaigns and content.
• Work with leadership to define and prioritize marketing goals, manage a budget to support growth initiatives for Acumatica and IT MSP solutions.Demand Generation & Campaign Management
• Design and execute multi-channel demand generation campaigns, leveraging digital platforms, SEO/SEM, email marketing, webinars, social media, and more.
• Optimize the sales funnel by creating and deploying tailored lead-nurturing campaigns based on customer personas, lifecycle stages, and data insights.
• Partner with external vendors, agencies, and internal teams to develop engaging assets, including whitepapers, videos, eBooks, and case studies.Sales Enablement & Alignment
• Collaborate closely with the sales team to align marketing strategies with sales objectives, ensuring seamless integration between lead generation and pipeline growth.
• Develop sales enablement tools, such as pitch decks, email templates, and competitive battle cards, to support deal closure.
• Gather feedback from sales and adjust marketing efforts to improve outcomes.Analytics & Optimization
• Monitor and report on campaign performance, using tools such as HubSpot, CRM platforms, and data analytics to measure ROI and inform future strategies.
• Provide actionable insights to leadership on campaign effectiveness, market trends, and opportunities for improvement.
• Regularly report on key marketing metrics and progress toward objectives.Branding & Messaging
• Strengthen i-Tech Support's brand presence across all channels by creating consistent, impactful messaging that resonates with target audiences.
• Ensure that all marketing efforts reflect the company's value proposition and customer-centric mission.
• Oversee the company's online presence, including the website, social media, and paid media campaigns.Leadership & Collaboration
• Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation and collaboration.
• Serve as a strategic partner to the executive and sales teams, contributing to broader business strategies.Qualifications
• 7+ years of experience in B2B marketing, with 2+ years in a senior or leadership role. Experience with direct reports preferred.
• Proven expertise in ERP, IT MSP, or related industries, with a deep understanding of customer acquisition strategies and SaaS marketing.
• Strong background in digital marketing, content marketing, and demand generation.
• Proficiency with marketing automation tools (HubSpot preferred), CRM platforms, email automation, ZoomInfo, and analytics tools.
• Excellent written and verbal communication skills, with the ability to craft compelling content and messaging.
• Strong project management and budgeting skills, with a results-oriented mindset.
• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred but not required).What We Offer
• An opportunity to lead marketing efforts for a rapidly growing company in a dynamic industry.
• A supportive and collaborative team environment where your impact will be highly visible.
• Competitive salary, benefits, and opportunities for professional growth.
• Flexibility with a fully remote work environment (Eastern Time Zone business hours).Location
• Fully remote, with occasional travel for client engagements and company events.
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Keywords: i-Tech Support, Inc., Tampa , Sr Marketing Manager / Director, Executive , Orlando, Florida